The assignment was clear: record high-quality video footage of the digital billboards at Siam Paragon from various angles, capturing the vibrant energy of Bangkok’s urban environment. The multiscreen playback across three or four interconnected digital displays provided a dynamic canvas for showcasing L’Oréal’s innovative product with AR 3D animation seamlessly integrated by Aircards’ team.
We approached the project with meticulous planning, ensuring the angles and perspectives aligned perfectly with the creative vision. From wide cityscape shots to close-ups highlighting the billboards’ impressive visuals, we aimed to provide footage that would elevate the campaign’s storytelling.
Precision Execution for a Creative Vision Aircards provided a detailed brief, and we prioritised clarity and communication throughout the process. Before heading out to shoot, we ensured every element was understood, leaving no room for ambiguity. This level of preparation enabled us to deliver footage that met and exceeded expectations.
On the ground in Bangkok, the shooting process required adaptability and precision. From navigating the vibrant streets of Siam Paragon to capturing the perfect lighting conditions, every detail was carefully considered to ensure the final product was flawless.
This feedback reinforces the importance of effective communication and a shared commitment to excellence. It’s always gratifying to know our efforts have contributed to a client’s creative vision.
A Partnership Rooted in Innovation Collaborating with Aircards on this project was an inspiring experience, showcasing the power of combining cutting-edge technology with impactful visuals. By bringing Bangkok’s iconic Siam Paragon to life on screen, we played a part in elevating L’Oréal’s brand presence through the innovative use of AR 3D animation.
Whether you’re looking to capture stunning visuals or integrate advanced technology into your marketing campaigns, we’re here to help bring your ideas to life.
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